About Us

Welcome to The Lifestyle Underwear by Nichè Wear - a South African brand committed to empowering women and girls through sustainable, leak protection underwear designed for real life.

We understand that life as a woman is full of change - from the first period to motherhood, and everything in between. That’s why our underwear is more than just a product, it’s a promise of comfort, confidence, and dignity. Whether you're navigating menstruation, light bladder leaks or daily discharge, TLU is here to support you, every step of the way.

Our Mission

To make sustainable leak protection accessible, reliable, and beautiful - so women and girls can live boldly, without shame, stress or discomfort.

Why We Exist

Over 7 million girls and women in South Africa lack access to menstrual hygiene products. This not only affects health and comfort it affects education, careers, and confidence. TLU offers a long-lasting, reusable solution to help keep girls in school and women in control of their lives.

Our Values

• We believe education, comfort and dignity are non-negotiables for every girl and woman.
  

• Our underwear helps reduce waste from single-use pads and tampons.

• We design for all stages of womanhood: from teens to menopause.
  

Our Promise

Leak protection without compromise. No more discomfort. No more waste. Just underwear that works and feels as good as it looks!